Dru Sidle

Welcome

Welcome.

Feel free to check out my website.

Click on the projects to the side to see a smattering of my work examples or to learn more about me. If you need design consulting or creative content, please drop me a line.

Enjoy,

Dru

About

I am...

An adventurer

Midwest-raised with a Northwest soul

A fan of 80's rock, especially Guns N' Roses

Interested in photography and ancient cultures

A helpless extrovert

I am someone who believes that design can change the way we live. I'm passionate about the thought process behind each solution and strive to find what elements make each client or project unique. I want to work with you on your next project.

Click here to download my resumé.

Work Experience

  • Freelance, Seattle, WA
  • Island Dog Sign Company, Seattle, WA
  • Interbrand Design Forum, Dayton, OH
  • Freelance, Cincinnati, OH
  • IconNicholson, New York City, NY
  • Adidas-Salomon S.A., Annecy, France
  • Catapult Thinking, Boston, MA
  • Deskey Associates, Inc., Cincinnati, OH

Contact

Dru Sidle

Seattle, WA

Please drop me an e-line

206.465.5460

CAPITAL ONE

Capital One Banking

Once 'a fresh approach to banking' was chosen as the design hypothesis, I created conceptual designs that incorporated bold colors, language, and simple shapes. These ideas carried through and inspired the entire graphic system.


created through Interbrand Design Forum

SATURN

Saturn Showroom

Working with another designer, I visually explored the different emotions that acquiring a new car brings to the customer. The end result was an award-winning showroom space with 11' tall lightboxes and various interactive touchpoints.


created through Interbrand Design Forum

AT&T

AT&T Retail & Signage

I spent 2 years developing retail spaces, designing promotional kiosks and creating a wide range of promotional materials for AT&T varied products and services. Additionally, I had the opportunity to create copy, work in product design, and push the boundaries of AT&T's brand guidelines.


created through Interbrand Design Forum

GO-GO CO-OP

Go-Go Co-Op Board Game

This boardgame allows each player to develop their own unique Co-op experience, while juggling housing, job changes, and activities. Much attention was paid to the game's instructions, content, and the light-hearted character development.

IDSC

IDSC Website

Island Dog Sign Company badly needed to update and rebrand their website. Modularity and usability drove this preferred concept that maintained many of the same focus areas.


created through Island Dog Sign Company

IDENTITY

Various Identities & Logotypes

The identity of a brand must evoke its core values and personality in a split second. Color, form and hierarchy all play an important roll when developing an appropriate mark.


created through various firms and freelance

CELL SOUTH

Cellular South Retail

I was resposible for Art Direction and creation of the entire graphic system for this interactive retail showroom. Emphasis was placed on the customer lifestyle segments, born through collaboration of the strategy and design teams.


created through Interbrand Design Forum

SOLID SHAVE

Solid Shave Packaging

Solid Shave needed an identity and packaging that would compete on the shelf with higher-end shaving products. After several rounds of design development, we settled on a strikingly simple typographic solution.


created through a partnership with Noetic Design Consulting, LLC

WARDS COVE

Wards Cove Signage

Located on a pier in Lake Union, Wards Cove wanted to create wayfinding signage that made use of recycled timbers from their original building. I created conceptual sketches to begin the process, and saw it through to completion.


created through Island Dog Sign Company

ZŪM

ZŪM Seasonal Journal

This training journal covers a full calendar year and includes weekly and monthly views, as well as, room for trainer's notes, member's notes, and seasonal prescribed workout routines. Despite a tight timeline, I was able to include many original illustrations and emotive content.


created through freelance

PACKAGING

Ipod Case Packaging

How do you visualize sound waves? This i-pod case packaging was designed to pick up each product's color and includes a series of simplified icons.


created through a partnership with Noetic Design Consulting, LLC

PUYALLUP

Puyallup City Hall

Beginning with a complete redesign of Puyallup's City Seal, I created the entire wayfinding and sign package for the newly built city hall. In order to meet LEED Silver certification, recycled materials were used for the signs and educational displays improved environmental awareness.


created through Island Dog Sign Company