approach: Over 2 years, I focused on developing the AT&T brand across various retail spaces, custom kiosks and entire graphic systems. I created designs that sharpened the brand by simplifying the use of color, layout, and messaging while also pushing its boundaries by incorporating illustration as a key element. Along with earning the client’s trust, I had the opportunity to write copy and create custom illustrations to be used by AT&T in the future.

When given a design problem or task, I find that It's helpful for me to start with a sketch and get my thoughts arranged before moving to the computer to revise further. I also discovered that a successful brand must communicate with its audience in three ways: Announce. Inform. Remind.

timeframe: multiple projects over 2 years